949.639.9525 info@tellandtrain.com

THE “BEST STORY WINS” WORKSHOP

Be expertly guided through a tried-and-true process to craft the most compelling story for your product, service or brand.

Walk away with the content and words for your website, videos, collateral, email, and slide decks so your audience will notice your message and take action.

STARTUPS

Telling your story clearly is critical to pitching investors, building your team, and finding product market fit.

STALLED

You’ve had some early success but the market has changed, growth has stalled, and disruptors are lurking.

DILUTED

You’ve added products or grown through acquisition and now your story feels cobbled together, diluted or muddy.
Story is Foundation
Your story is the foundation of your marketing – on it, everything rests. Without intentional positioning and clear messaging, all the investment in the world won’t grow your business.

Getting tuned out?

Buyers are exposed to 10,000 brand messages per day. That’s a lot.
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With so much NOISE, how can brands possibly expect to reach them without breaking the bank?
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No matter how many new methodologies emerge, it turns out the answer has been around for a long time.
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Think about the movies that keep us on the edge of our seats, or the books we just can’t turn down. Storytellers are onto something. 
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Regardless of industry, market or offering, successful brands know …

… the best story wins.

Craft your brand, product, or service story in an one-day, interactive workshop.
DETAILS

LOCATION

On-site or over Zoom Meeting.

PARTICIPANTS

Your KEY stakeholders including executives, marketing, and sales personnel.
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TIME COMMITMENT

8AM – 5PM local time with an hour break for lunch.

INVESTMENT

Pricing based on your organization.
WHAT’S INCLUDED?
Workshop Agenda and Key Deliverables
CHAPTER ONE: Introduction to Story
Learn the brain science behind the power of story and how to apply it to your corporate messaging. Understand the messaging framework that will guide us through the remainder of the workshop.
CHAPTER TWO: Brand Script Message Mapping
Through a guided flow, use the Story Message Map to create your brand, product, or service script. Flesh out the basic structure and content used in creating your elevator pitch, one-liner statements and the rest of your marketing collateral.
CHAPTER THREE: One-Liner Exercise
Together we will create a short-form messaging statement or “one-liner” that will grab your audience’s attention, explain how you solve their problem, and cast a vision of their reward. This statement can be easily memorized by you and your staff so you make a consistent brand, product, or service impression.
CHAPTER FOUR: Elevator Pitch Exercise
Using the raw material from your Story Message Map, we will craft a long-form narrative about how your company, product, or service solves a problem for your target audience. It will guide your all content production going forward, and many companies use this as their corporate or product video script.
CHAPTER FIVE: Marketing Collateral Audit

Time-permitting, we will use the lens of story to audit and make recommendations for your website, marketing funnel(s), printed collateral, email copy, video, social content, slide decks, and testimonials. 

CHAPTER SIX: Homepage Wireframe/Design

Using the new positioning and messaging we’ve developed, we’ll turn our attention to your website homepage, auditing the layout and messaging. Does it pass the “grunt test?” We will write new copy and wireframe a new homepage layout that follows best practices for clarity and conversion.

NOTE: Wireframe deliverable is produced outside of workshop hours and shipped 7-10 days from the workshop date.

QUESTIONS?

Let’s talk.
949.639.9525

Learn more about our storytelling methodology …
Not ready for a workshop or prefer to DIY?

Download the Story Message Map

Trusted by

Zynstra
Hewlett Packard Enterprise
Intel Logo
Zumasys
“I wanted to tell a well-crafted story for my investor’s pitch but I felt unprepared and anxious. I knew I needed an expert in storytelling. Kevin helped me organize my thoughts and tell my story using an innovative yet easy-to-use method. He proved to be very knowledgeable and truly cared for my success. He went the extra mile by providing examples of other pitch stories that were successful. As a result, I delivered my pitch with confidence, and now I have a seed VC firm interested in taking next steps. Thank you!”

Alpa Patel
Founder – Spaceez

“We often found it challenging to deliver our message to clients with clarity and simplicity, which affected my confidence when those conversations did not go my way. TELL and TRAiN followed a proven formula to deal with this problem, helping us create a communication framework aligned to our brand’s purpose. The process was very easy yet focused.” Andrés Karam Account Executive – MX Lightforce
We wanted to expand our ministries but were feeling overwhelmed and ineffective because we didn’t know how to get results. Kevin from TELL and TRAiN partnered with us, quickly brought clarity to our story through the BEST STORY WINS workshop, and is now coaching us on a game plan to help us achieve our goals. Now we feel hopeful and equipped to increase enrollment and effectively move our ministries forward with long-term independence.” Rosemarie Fisher Principal – Trinity Lutheran Christian School
“We wanted to grow our business but I was concerned that we were losing website leads and having trouble breaking through the noise. Kevin from TELL and TRAiN listened to our story, challenged our assumptions, and helped us develop a simplified message using the StoryBrand framework. Now I have new clarity about our brand and feel equipped to take our website to the next level so we can capture more leads and increase revenue.” Adam Robinson Marketing Manager – Cerasis
“As a young legaltech startup, we knew that getting our message right would be vital to attracting additional investors and finding product market fit, but we were frustrated by our internal attempts to find the right words. Using a very defined process, Kevin from TELL and TRAiN brought a fresh set of eyes to our messaging challenge, helping us to explain our value proposition with unique clarity and conviction. As a result, we are much more confident in our ability to compel our target audience and feel empowered to “cross the chasm” and hasten a profitable exit.”

Thadd Hale
CEO – Vector Legal Method

“We were concerned because we were having trouble getting signups for our product launch waiting list and the clock was ticking. Using a very defined process, Kevin from TELL and TRAiN helped us refine our message which we began using on Facebook right away. In two days we had more signups than the prior two weeks, simply by improving our message. We were amazed!”

Dan Tocchini
Co-Founder – Blood & Ethos

“Within the financial services industry, it can be a challenge to craft a message that is meaningful, succinct, and compliant. With TELL and TRAiN’s expertise and collaboration, we crafted a simplified message that connects with our prospects better than ever before. Now we can increase the number of meaningful conversations which gives us back more time to build our business.”

Richard P. -Financial Advisor

Don’t let industry noise stop your from engaging your customers and achieving your revenue goals.
Schedule a free consultation and craft your story so you can break through the noise and grow your business.

STEP 1

Discuss Your Workshop
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STEP 2

Craft Your Story
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STEP 3

Break Through the Noise

QUESTIONS?

Let’s talk.
949.639.9525

Your Guide

Tech and SaaS brands often miss opportunities because their message is complicated and confusing. At TELL and TRAiN, we help these companies clarify their message and explain their technical products and services in simple terms so they can convert more of their prospects into paying customers.

Based in Orange County, CA and operating internationally.

Owned and operated by Kevin Krusiewicz – Founder and Producer. Kevin has deep product management and marketing experience at tech, SaaS and service companies, from startup environments to growing local providers to global enterprise brands.

949.639.9525
info@TELLandTRAiN
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